EV Charging for Businesses: Why It’s Time to Invest
Electric vehicles (EVs) are no longer just for early adopters — they’re becoming a mainstream choice for drivers across Queensland. With more EVs on the road each year, businesses are starting to recognise the opportunity to install EV charging infrastructure. Whether you run a retail outlet, a hospitality venue, an office, or manage a fleet, providing EV charging can deliver real benefits for your business, customers, and staff.
In this article, we’ll explore the key reasons why businesses in Queensland are investing in EV charging, the types of chargers available, installation considerations, and the long-term return on investment.
Attracting Customers and Clients
Installing EV chargers at your business is a great way to attract new customers. Drivers are more likely to choose a café, restaurant, or shopping centre where they can top up their car while they spend time on-site. For businesses, this translates into increased dwell time and higher spending. Research shows that EV drivers often plan their stops around charger availability, meaning you can stand out from competitors by offering convenient charging.
Supporting Staff and Workplace Benefits
Workplaces across Queensland are increasingly looking at EV charging as part of employee benefits packages. Providing staff with charging facilities supports those who already drive EVs and encourages others to consider making the switch. It also demonstrates a commitment to sustainability and corporate responsibility, which can help with recruitment and retention.
Fleet Electrification
For businesses operating fleets, installing EV chargers on-site is becoming essential. Fleet electrification reduces fuel and maintenance costs, improves sustainability credentials, and can lower total cost of ownership. By investing in charging infrastructure now, fleet operators can prepare for the growing availability of electric vans, utes, and trucks suited to Australian conditions.
Financial Incentives and FBT Benefits
There are financial advantages for businesses that invest in EV charging. The Federal Government currently exempts eligible EVs from Fringe Benefits Tax (FBT) when provided as company cars, which can create significant savings. In addition, businesses may benefit from accelerated depreciation or other incentives, depending on policy changes. Offering EV charging can also align with environmental, social, and governance (ESG) goals, helping attract investors and meet compliance obligations.
Types of Chargers for Businesses
Business charging solutions typically fall into two categories:
AC wall chargers (7–22 kW) Suitable for staff parking and locations where cars are parked for several hours.
DC fast chargers (50–350 kW) Ideal for retail or service hubs where drivers expect a quick turnaround.
The choice depends on how long vehicles will typically remain on-site, the available electrical supply, and whether you want to offer free or paid charging.
Installation Considerations
When planning EV charger installation at a business, several factors need to be considered:
Electrical capacity Does your site have sufficient supply, or will upgrades be required?
Load management Smart charging systems can balance demand and avoid overloading.
Placement Chargers should be easily accessible but protected from damage.
Billing options Decide whether charging will be free, subsidised, or paid via an app or RFID system.
Compliance Installations must comply with Australian Standards (AS/NZS 3000) and Queensland electrical safety regulations.
Working with a licensed electrician experienced in EVSE installations ensures compliance, safety, and reliable performance.
Return on Investment
While EV charger installation involves upfront costs, the long-term return can be significant. For retail businesses, chargers can drive customer loyalty and repeat visits. For fleets, fuel savings and reduced maintenance costs can offset installation expenses within just a few years. And for workplaces, the value lies in staff satisfaction, sustainability leadership, and improved corporate image.
The Bottom Line
EV charging is fast becoming an expectation rather than an optional extra. For businesses in Queensland, investing in chargers today means attracting customers, supporting staff, and preparing for a future where electric mobility dominates. By making the switch early, your business can enjoy both immediate and long-term benefits.